MALAYSIA INTERNATIONAL FASHION WEEK
The Malaysia International Fashion Week (MIFW) is the definitive fashion event in Malaysia. It is a highly visible platform where both established and up-and-coming local designers are invited to showcase their talents.
Started in 2003, MIFW serves to promote Malaysia as a fashion capital. It is an annual week-long event that takes place in November.
To provide more international exposure, foreign designers and models are also invited to participate in MIFW. In recent years, the MIFW has become an avenue for South East Asian and Asian designers to showcase their collections.
MIFW is mainly trade driven and designers are given the opportunity to grow their fashion enterprises overseas via trade meetings with international fashion buyers, industry peers, and international media.
The shows and gala nights of the MIFW attract an A-list group comprising royalties, corporate moguls and personalities, socialites and celebrities.
WHAT IS MIFAEstablished in 1995, Malaysian International Fashion Alliance (mifa) is an event-related company specialising in the conceptualisation, organisation, management and marketing of fashion events and programmes both locally and internationally.
Focusing on discovering and developing local talents in the fashion industry, mifa’s ultimate vision is to establish Malaysia as the hub of Asian fashion. Mifa provides viable platforms for Malaysian designers to showcase their creations locally and internationally. This allows local brands to get exposure and experience through idea and international trade exchanges.
Mifa also provides assistance and support to Malaysian fashion designers in terms of brand-building, business marketing and other possible initiatives to enhance, expand and evolve their fashion enterprises to be on par with the global fashion scene.